Legitimate Interest Statement
Media Hafen GmbH processes certain personal data on the basis of legitimate interests under Article 6(1)(f) of the General Data Protection Regulation (GDPR).
This means we may process data when necessary for our legitimate business purposes, provided that those interests do not override the fundamental rights and freedoms of individuals.
Advertising Delivery and Optimization
We process pseudonymous identifiers, device information, and advertising event data such as:
ad requests
impressions
clicks
conversions
This processing allows us to deliver advertising, manage campaigns, perform frequency capping, and generate performance reporting.
These activities rely primarily on pseudonymous identifiers and do not directly identify individuals.
Fraud Detection and Platform Security
Technical information may be processed to:
detect invalid traffic
prevent fraud
protect advertisers and publishers
secure our systems and infrastructure
Service Operation and Infrastructure
We process system-level information including device characteristics and log data to maintain system stability and reliability.
This helps ensure that our services function correctly and efficiently.
Analytics and Reporting
Aggregated and pseudonymous data may be analyzed to measure advertising performance, generate reports, and improve service effectiveness.
Product Development
We may analyze system usage and aggregated data to improve our services, develop new features, and enhance platform performance.
Safeguards and Balancing Test
When relying on legitimate interest we implement safeguards including:
pseudonymization of identifiers
data minimization practices
limited data retention
access controls and security protections
compliance with industry transparency standards
Your Right to Object
You have the right to object to processing based on legitimate interest.
To exercise this right or ask questions about our data processing, contact:
We will review requests and respond in accordance with applicable data protection laws.